Imagine my surprise when I saw the word DOMINO on the magazine rack. It took exactly two times of looking at it and approximately three times of touching it to realize that my eyes were not deceiving me in some late-night hunger-induced grocery store run.
One caveat, though: it’s some kind of freakish “Special Edition” that’s (apparently) coming out quarterly. However, at $10.99 for a copy, I think Condé Nast has flipped it’s freakin’ wig if it thinks I’m going to pay that price again.
I was never really a great Domino fan from the get-go. I only bought it occasionally, but its lack of diversity and “decorating sameness” quickly tired me out.
But last night, I did my imitation of a sheeple and bought it anyway… mostly out of delusional curiosity (delusional, because I was hungry and therefore my defenses were down and, curious, because I cannot pass by a shelter magazine without “wanting to go to there”)
Review: It’s cute. But then, Domino Magazine was never short of “the cute.” I have absolutely no idea who their target audience could be (especially at $10.99). The young women whom they peddled this magazine to back in “the old days” have probably grown-up and moved on to a “big girl” publication or who now just subscribe to some kind of online (AND FREE) magazine, like Rue (which I got over somewhere around issue 2).
Again, it’s… cute. Lots of delightful photographs of delightful young women, posing delightfully in front of delightful colored furniture, making you instantly ready to tackle their “quick fix” decorating dilemma’s… you know the kind: the kind you say you’re going to accomplish THIS WEEKEND!, but never get around to actually doing.
One glaring faux-pas a-no-no: Some of the articles (gasp) in this so called new Special Edition are RECYCLED!!!!! Don’t believe me? Page 50 in the new mag is the EXACT SAME article from Jan/Feb 2006 edition of Domino (page 114) (double gasp!) Makes me wonder what other creative recycling they are up to! So in a way, you’re paying… or paid, in my case, twice.
I’m not going to say “don’t buy” it. Usually magazines I want to read, but don’t want to buy just turn up in my dentist’s office and I catch up on my reading during my wait. I guess you can be one of those people (whom I despise) standing at the newsstand getting their read on. That’s one way to read it, I guess, as this one will probably never just turn up somewhere. Those who paid the high price for it are not letting it out of their sight… like me… who will not even take it to work because things on or around my desk have the annoying habit of walking away on their own hind legs… but I digress.